About
Be Found. Be Recommended.
Plain Sight was founded in San Francisco in 2026 by Brody McHugh after watching the search landscape shift from ten blue links to three names read aloud. Every AI assistant — ChatGPT, Claude, Perplexity, Gemini — is right now stitching together a reputation it will quote to your buyers, every day, for years. It happens once. Once it sets, it sets hard.
The agency serves established businesses across Sonoma, Napa, Marin, San Francisco, and the East Bay — wineries and tasting rooms, restaurants and hospitality, specialty medical and dental practices, boutique law and professional services, independent financial advisors, established home services. Categories where AI search is already shaping who gets recommended, and where being unseen has a real cost. Engagements run $800 to $2,200 per month. Monthly retainer. No surprises.
01 — Why Plain Sight exists
Traditional SEO was built for a search engine that returned a list of options. AI search returns a recommendation. The mechanics underneath — entity recognition, schema, structured content, off-site consensus — are completely different. Plain Sight was built specifically for that shift, with the same operational rigor a Bay Area founder expects from any agency they hire.
We work with small to mid-sized businesses across San Francisco, Marin, Sonoma, and the East Bay. Our clients are established. They do good work. They want that work surfaced when their next customer asks ChatGPT, Claude, Perplexity, or Gemini for a recommendation.
02 — How we work
Every engagement starts with a Digital Footprint Audit — a clear, evidence-driven look at how your business currently shows up across Google, AI search, and the local web. From there we fix the foundation: schema, Google Business Profile, content structure, and entity consistency. Then we drive growth through focused, measurable campaigns. No retainer churn. No vague reports. Just visibility you can trace to revenue.
Schedule a Visibility Assessment. We'll show you what search and AI see today, where visibility is being lost, and what to fix first. No pressure.
Schedule a Visibility Assessment