About

Getting seen is
never finished.

Be Found. Be Recommended.

Every few years, the distribution layer shifts and and the playbook for reaching people has to be rebuilt.

After 20 years in advertising, I’ve watched it happen with broadcast, with digital and with social.

And now, we’re in the next great shift.

Search is moving from pages of Google links to a few specific names read aloud by AI. Right now, assistants like ChatGPT, Claude, and Gemini are stitching together the reputations they will quote to your buyers for years to come.

I founded Plain Sight in the San Francisco Bay Area to make sure brands I work with are found and clearly represented.

Brody McHugh
Founder

01 — Why Plain Sight exists

Search changed.
Most websites haven't.

Traditional SEO was built for a search engine that returned a list of options. AI search returns curated recommendations. Because the mechanics underneath, entity recognition, structured content, and off-site consensus, are completely different, the old way of building websites doesn't work anymore.

Plain Sight was built specifically to bridge this gap, bringing modern strategic rigor to established brands.

We work with mid-sized businesses across the Bay Area, from San Francisco and Marin to Sonoma and the East Bay. You do great work. We make sure your digital footprint is optimized so that when your next customer asks AI for a recommendation, you're there in the answer.

02 — How we work

Audit first. Foundation second. Growth third.

Every engagement starts with a Digital Footprint Audit, a clear, evidence-driven look at how your business currently shows up across Google, AI search, and the local web.

From there, we fix the foundation: schema, Google Business Profile, content structure, and entity consistency.

Then we drive growth through focused, measurable content initiatives.

See how your business actually shows up.

Schedule a Visibility Assessment. We'll show you what search and AI see today, where visibility is being lost, and what to fix first. No pressure.

Schedule a Visibility Assessment